Is it true? Can design really make an impact and change history? If Obama’s campaign is a testament to design, then we’re seeing design history right before our eyes. For the first time in politics, we are seeing the power of design “brand” a politician by consistently delivering a single-minded visual strategy to deliver a single message of “CHANGE.” So now let’s pray and hope that Barack Obama fulfills his brand promise.

This article is a conversation between Steven Heller and Brian Collins on the very subject, its worth reading a conversation between two very influential figures in design history.