Love it when great ideas are extended into different touch points. In case you haven’t seen it, Weiden+Kennedy has successfully translated a television personality into a viral media success using everyday social media tools such as YouTube and Twitter to create a larger brand presence for Old Spice.
Check out the YouTube videos for OldSpice.
Visit FastCompany [...]
Absolutely gorgeous from Diem Chau. This is work that she did for Wieden + Kennedy which ultimately was for Nike. A total of 11 kits were created, I wish I got one!
This is pretty kick-ass for Toyota. Smart advertising. Check out the video on YouTube.
Pretty good trailer about 16 advertising folks who lost their job. Here’s a synopsis of the story.
“What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and [...]
I received this email promoting to see if there’s a career for me in design. It’s sad to see that this is the state of how people see designers. Art director’s concept, copywriter’s input, photographer’s idea + the client’s input; are they implying that a designer is nothing but a pair of hands?
sigh.
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You’re given the art [...]
Nice to see these this week to bring back some great memories. Happy Birthday Sesame Street!
Thanks Google!
“Change the structure, to change behavior that will change the results.” - David Butler
I recently came back from the AIGA Make/Think Conference and one of the presentations that stuck out the most was a presentation by David Butler of Coca-Cola. Part of David’s presentation focused on this idea that design needs to look and grow [...]
Found this wonderful campaign by the ad agency David & Goliath. The goal of the project was to raise awareness for the Weingart Homeless Center. D&G took a non-traditional approach that made people imagine themselves homeless, if even for a moment. D&G photographed a dozen of the 70,000 homeless people living on the streets of [...]
Just stumbled upon Atmosphir by Minor Studios. Atmosphir is a free downloadable video game. So what right? Well get this, Atmosphir is a platformer where you can create your own video game advventures which you can share online. So what this means is that its a user created game. You can create levels, share it with friends [...]
