
I received this email promoting to see if there’s a career for me in design. It’s sad to see that this is the state of how people see designers. Art director’s concept, copywriter’s input, photographer’s idea + the client’s input; are they implying that a designer is nothing but a pair of hands?
sigh.
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You’re given the art director’s concept sketches and the copywriter’s input for text for the campaign’s headlines and body. Next comes the photographer’s ideas about what looks right for the campaign. And don’t forget…the client’s opinion overrides all of these ideas. Your job is to pull together all of these elements and marry them in a way that should inspire the client’s audience to react to the message in a positive manner. It can be a daunting task, however the rewards of this type of work are great. Working with a group of creative professionals, getting the to chance to express your ideas, and especially seeing your finished work makes you realize how much fun you had with the planning, creation, and execution of the project.
The following links will lead you to more topics on the field of graphic design and help you learn if an education and career in this field are right for you
http://ccount.mixedrandom.net/track.php/3AC377A94B/fast/1?email=arvi%40weymouthdesign.com