Found this wonderful campaign by the ad agency David & Goliath. The goal of the project was to raise awareness for the Weingart Homeless Center. D&G took a non-traditional approach that made people imagine themselves homeless, if even for a moment. D&G photographed a dozen of the 70,000 homeless people living on the streets of LA with cardboard signs. Each homeless person wrote the same simple message “Before you turn away, put yourself in my place.” followed by the URL, weingert.org. Each life-sized cardboard cutout was placed in upscale shopping centers in Beverly Hills and Santa Monica.